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1. Suppose you were asked to be a marketing consultant for a restaurant specializing in a regional cuisine such as Tex-Mex, Cuban, or New England fare. The owner is concerned about employee satisfaction. When you visit the restaurant, what clues would you look for to determine employee satisfaction? What questions might you ask employees?
2. What types of social interaction might be appropriate and effective for a local hair salon to engage in with its customers?
3. What steps might a clothing store take to win back its lost customers?
4. Explain why a large firm like General Mills might use national account selling to strengthen its relationship with a major supermarket chain.
5. Why is it important for a company to calculate the lifetime value of a customer?
1. Draw a line representing the goods–services continuum. Then place each of the following along the continuum. Briefly explain your decision.
a. Skype
b. Teleflora.com
c. PotteryBarn
d. Hyundai dealership
e. Redbox
2. Make a list of all the convenience products you buy in a week. Does the list change from week to week based on need or your budget? What would it take to make you switch from one product to another?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..
An analysis of the holding costs, including the appropriate annual holding cost rate.
Briefly explain Evolution and contributor of Operations management.
A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.
Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.
Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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