Responsible marketing and successful marketing strategy

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1. Preannouncements, the firm’s reputation, and credible commitments can all influence the market’s assessment of the product’s likelihood of success. How do preannouncements and reputation in particular impact your likelihood of trying a product exclusive of its price?

2. Find a solution to the problem that goes beyond just minimizing cost. Prepare a short write-up that describes the process you went through to find your solution and that justifies why you think it is a good solution.

3. What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?

Reference no: EM132143796

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