Responsible for the flow of information to the buying center

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Reference no: EM132243335

1. Which of the following values is derived from a particular context or a socio-cultural setting?

Functional value

Social value

Emotional value

Epistemic value

Conditional value

2. In the context of buying center, the person who chooses product requirements, suppliers, or both is known as the:

initiator.

gatekeeper.

user.

decider.

3. In a buying center, the person in a company who utilizes a product or takes advantage of a service is known as the:

initiator.

gatekeeper.

user.

approver.

influencer.

4. Which of the following is the person responsible for the flow of information to the buying center?

Initiator

Gatekeeper

Decider

Approver

Influencer

Reference no: EM132243335

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