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You are responsible for an online advertising campaign for your company. As part of your strategy you selected to advertise on a major social media website. In the prior month there were 40,000 visitors to the site. Of those visiting, 83% percent were served your advertisement resulting in 540 click throughs. Those click throughs generated a purchase rate of 1 in 7. Your spend on this month was $680. In your monthly report to senior managers you are responsible for reporting 5 key metrics relating to the campaigns performance, specifically Click Through Rate, Cost Per Impression, CPM, Cost Per Click, and Cost Per Purchase. Complete the answers to these 5 calculations given the information provided. What is the cost per impression: What is the cost per click: What is the CPM: What is the cost per purchase: What is the click through rate:
Assuming a before-tax equity yield requirement of 12%, price (or value) this property on BTCF basis utilizing the Discounted Cash Flow framework.
What types of bubbles were discussed in The Bubble Decade? Given that our markets in the U.S. are supposed to be fairly efficient, how can such bubbles exist and why do new bubbles keep occurring?
What is the expected return of a portfolio that has invested $13200 in Stock A, $9400 in Stock B, and $14500 in Stock C?
The relationship between nominal returns, real returns, and inflation is referred to as the:
Allocate the joint costs using relative weight. With these costs, what is the profit or loss associated with Copper??
What was the? company's net income for the? month?
JKEB Corporation incurred the following capital gains and losses in tax year 2012: Calculate the net capital gain (loss) for 2012. How is this reported on the 2012 Form 1120? Calculate the amount of capital loss carryback (if any) to tax years 2008 t..
What is the company's EBIT when it performs its best-case scenario analysis?
What is the quoted annual yield-to-call for these bonds assuming the company calls the bonds as soon as possible?
Your employer has offered you a choice of a lower cost HMO plan or a higher cost standard health insurance plan. Next year you will need physical therapy and want to compare the cost of the therapy under the two plans. How much would you save using t..
Four years ago, Lisa Stills bought six-year, 11.71 percent coupon bonds issued by the Fairways Corp. for $947.68. If she sells these bonds at the current price of $887.46, what will be her realized yield on the bonds? Assume similar coupon-paying bon..
Quad Enterprises is considering a new three-year expansion project that requires an initial fixed asset investment of $2.79 million. The fixed asset falls into the three-year MACRS class. The project is estimated to generate $2,110,000 in annual sale..
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