User Account

All Pages

Responsible for managing a brand

Assignment Help Marketing Management
Reference no: EM131997671

Kindly assist me with this question

Imagine that you are responsible for managing a brand and your boss says that you must increase sales of it over the next three years. She believes that one of the following strategies is the best. Which one would you tell her is the best, and why?

a. An increase the loyalty of its customers

b. increase the frequency of consumption of the customers

c. increase the customer base

d. a lot of (a) and a little of (c)

e. a lot of (c) and a little of (a)

f. none of the above

  • How would you explain such findings to your boss?
  • How would you suggest that it could be determined whether these results were good or bad?

Reference no: EM131997671

Questions Cloud

Importance of the introduction stage of product life cycle : Describe the importance of the introduction stage of the Product Life Cycle. What are the key objectives that the company must attain in this phase?
Explaining the principles of social media strategy : What resources would you use (text, graphs, screenshots, infographs, etc.) to put together a presentation explaining the principles
What might be the reasons the customers : What might be the reasons the customers believed the fish was not fresh?
Proportion of buyers only considers one brand : When buying a new car, what proportion of buyers only considers one brand? When looking to buy a book online, how many sites do consumers visit?
Responsible for managing a brand : Imagine that you are responsible for managing a brand and your boss says that you must increase sales of it over the next three years.
Marketing strategies of mcdonald : Go online and compare the marketing strategies of McDonald's What age group is each targeting? Do you agree with their strategy?
What different strategies might emerge as to how to build : What different strategies might emerge as to how to build, measure, and manage brand equity in the coming years?
Who is the target market of smiths chips : Who is the target market of Smiths chips (the smiths snackfood company), including who they are and what are their characteristics.
How are nike-adidas and fila positioned in industry : How are Nike, Adidas and Fila positioned in their industry? Which would you consider the best and does that brand's positioning provide any emotional or self-ex

Reviews

Write a Review

Marketing Management Questions & Answers

  Analyse one advertisement to a luxury resort

You select a campaign that deals with holidays and then analyse one advertisement to a luxury resort using the ideas of social status and the ways the campaign seeks to attract a particular psychographic group.

  Contrary to predictions of analysts made

Contrary to predictions of analysts made during the early days of e-commerce, the Internet has let to both disintermediation and hypermediation on a widespread basis.

  To be successful leaders in the global business world

To be successful leaders in the global business world of the 21st century, managers must consider economic trends, behavior, and ramifications of economic decisions. Managers must also balance the pressures to react in the short term and plan for the..

  Sports marketing communication plan

SPO102 - Sports Marketing Assessment - Sports Marketing Communication Plan. Background to the Sports Organisation (such as) - Introduction, History

  Where is the product or service on the pyramid of needs

Write 400 words or more about your favorite marketing ad. Mix in what we have discussed up to this point in the class. Who is their PPC? Where is the product/service on the Pyramid of Needs/Wants, etc

  Market share can be as important as gaining market share

Strategies to Maintain Product Market Share Keeping market share can be as important as gaining market share. A competitor pharmaceutical company is launching a product that will challenge one of your very profitable medications. Describe some strate..

  What is the brand promise for your product or service

What is the brand promise for your product/service? If there is a similar brand promise that another product/services uses please discuss

  Based on the information provided discern whether this

this assignment is divided into two parts based on marketing strategies.part iselect one of the poorest countries of

  Explain marketing strategy and marketing mix

Explain Marketing Strategy and Marketing Mix and Explain to me how you would come up with a strategy and mix and how this will help launch the product

  Explain why cultural factors should be an important

1.explain why cultural factors should be an important consideration in analyzing and choosing amount alternative

  How long do the fish stay in storage on average

Lobster World stores approximately 1,000 pounds of fish on average. In a typical day, the busy restaurant cooks and sells 360 (raw) pounds of fish. How long do the fish stay in storage on average?

  Advantages and disadvantages of standardization

International companies must decide how much to adapt their marketing strategy to fit local conditions. Discuss the advantages and disadvantages of standardization and localization strategies

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd