Reference no: EM133216673
PART 1 - Project Management
You must publish Group Roles and Meeting Times in a group email with Instructor on cc line.
- Meet with your group, determine Group Roles, and submit group roles assignments via blackboard.
Contact & Schedule Manager - reports and manages all contacts and meetings
Project Manager - oversees compilation and timeline of group submissions
Presentation Manager - responsible for management and timely creation of PowerPoint
Submission Manager and Editor - Reviews, edits, and ensures accurate sourcing for final presentation and submits final version to blackboard.
- In addition to 3 in class sessions, determine 3 additional times that your group will meet.
HINT: One effective way of doing this is to select a day of the week and regular time you will meet. Ie Monday mornings at 8:00a
Note: All project communication should be conducted via Blackboard /group email - every group member on every email!
PART 2 - Strategic Marketing Plan
- Select a Product
2.2) Describe the item, provide images, and indicate where it can currently be found/purchased
2.3) Create a Perceptual Positioning Map for the product to compare the product against a minimum of 3 other products currently in market
2.4) Identify the Target Market for the product
2.5) Prepare a Full Marketing Mix including
Product: What product are you selling? Think about how the product might need to be changed for 'Canadian' market. Consider: product size, presentation, packaging etc.
Price: What price will the product retail (sell to the consumer) at and why?
Place: Where will the product ideally be distributed and why? (HINT: Assume that the 'Mock Buyers' that you are presenting to are from one of your selected retail destinations)
Promotion: Where and how will you promote to your Target Market? Explain and provide reasons for your plan. (HINT: Be thorough in explaining why you selected the means of promotion. You are not required to create promotional material).