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Responsible for management and timely creation of powerpoint

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Reference no: EM133216673

PART 1 - Project Management

You must publish Group Roles and Meeting Times in a group email with Instructor on cc line.

  1. Meet with your group, determine Group Roles, and submit group roles assignments via blackboard.

Contact & Schedule Manager - reports and manages all contacts and meetings 

Project Manager - oversees compilation and timeline of group submissions

Presentation Manager - responsible for management and timely creation of PowerPoint 

Submission Manager and Editor - Reviews, edits, and ensures accurate sourcing for final presentation and submits final version to blackboard.

  1. In addition to 3 in class sessions, determine 3 additional times that your group will meet.

HINT: One effective way of doing this is to select a day of the week and regular time you will meet. Ie Monday mornings at 8:00a  

Note: All project communication should be conducted via Blackboard /group email - every group member on every email!

PART 2 - Strategic Marketing Plan     

  1. Select a Product

2.2) Describe the item, provide images, and indicate where it can currently be found/purchased

2.3) Create a Perceptual Positioning Map for the product to compare the product against a minimum of 3 other products currently in market

2.4) Identify the Target Market for the product

2.5) Prepare a Full Marketing Mix including

Product: What product are you selling?  Think about how the product might need to be changed for 'Canadian' market. Consider: product size, presentation, packaging etc.

Price: What price will the product retail (sell to the consumer) at and why?  

Place: Where will the product ideally be distributed and why? (HINT: Assume that the 'Mock Buyers' that you are presenting to are from one of your selected retail destinations)

Promotion: Where and how will you promote to your Target Market? Explain and provide reasons for your plan. (HINT: Be thorough in explaining why you selected the means of promotion. You are not required to create promotional material).

Reference no: EM133216673

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