Responsible for business decisions within market

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Reference no: EM132279488

1. Consumer behavior consider the many reasons --- personal, situational, psychological and social - why people shop for products,buy and use them ,sometimes become loyal customers , and then dispose of them>

true

false

2. Worldwide corporations spent over __ billion on sponsorships in 2008 ?

a. 40

b. 41

c. 42

d. 43

3. _____ are channels that focus on activities and relationships and include social networking sites (online hosts such as Facebook and LinkedIn), forums,wikis, and message boards, channels where you may already participate.

a. social publishing

b. social communities

c. social entertainment zone

d. social commerce zone

4. Influencers are people who decide if and when you get access to members of the buying center

true

false

5. Responsible for business decisions within a market

a. market manager

b. vertical market

c. category manager

d. vertical manager

Reference no: EM132279488

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