Responsibility for designing new marketing plan

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Consumers are much more connected to their environment today compared to their counterparts 15 years ago. Today, consumers are linked to things around them by way of technology-both hardware and software-and these close connections can present special challenges to businesses competing for customers.

The company that you work for now realizes this dilemma and has given you responsibility for designing a new marketing plan that uses big data analytics to increase sales. Write a plan that can be presented in a slide presentation briefing.

Reference no: EM133066139

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