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Pick another car brand/company you are interested in, do some research, and discuss how this brand/company adjusted their marketing strategies to respond to the changes in the macro-environment.
On average a highly satisfied consumer purchases products from Chick-fil-A for 8 years. Calculate the lifetime value of (i) a satisfied consumer
Describe the product packaging and attach a picture of the product. What makes the package good or bad? What catches your eye? What turns you off?
Ethical Implications of Cultural Abuse
Compare and contrast two to four (2-4) organizational strategies discussed, and determine the type of strategy that would have the greatest impact on the sustainable competitive advantage of your present or future employer
Evaluate the value and utility afforded by Philip Kotler's Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits.
Explain New E-Commerce Unit and A virtual team now has the task of launching a new e-commerce unit
Identify three current ad campaigns (cut and paste the ad in your response) where think the creator has attempted to use humor to boost the brand's likability
Describe the macro environment through a political, economic, social, and technological (PEST) analysis. In this section, you will compile a PEST analysis.
Examine the company's current positioning strategy. Determine whether or not to change that strategy. Identify any considerations to be used when building or maintaining the brand or customer loyalty.
Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into discourse in preparation for life-long
1.what are some of the current trends influencing the effectiveness of advertising? what effect does emerging
How to gain maximum learning and points from your discussion engagement - Your initial post must contain citation of the course concepts
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