Reference no: EM13916565

Adjustment: Pigeon Problems

You didn't want to do it. But guests were complaining about the pigeons that roost on the Scottsdale Hilton's upper floors and tower. Pigeon droppings splattered sidewalks, furniture, and people. As the hotel manager, you had to take action. You called an exterminator, who recommended Avitrol. This drug, he promised, would disorient the birds, preventing them from finding their way back to the Hilton. The drugging, however, produced a result you didn't expect: pigeons began dying.

After a story hit the local newspapers, you began to receive complaints. The most vocal came from the Avian Affairs Coalition, a local bird-advocacy group. It said that the pigeons are really Mediterranean rock doves, the original "dove of peace" in European history and the same species the Bible said Noah originally released from his ark during the great flood. Activists claimed that Avitrol is a lethal drug causing birds, animals, and even people who ingest as little as 1/600th of a teaspoon to convulse and die lingering deaths of up to two hours.

Repulsed at the pigeon deaths and the bad publicity, you stopped the use of Avitrol immediately. You are now considering installing wires that offer a mild, nonlethal electrical shock. These wires, installed at the Maricopa County Jail in downtown Phoenix for $50,000, keep thousands of pigeons from alighting and could save $1 million in extermination and cleanup costs over the life of the building. You are also considering installing netting that forms a transparent barrier, sealing areas against entry by birds.

Your Task. Respond to Mrs. Tia Walsh, 24 Canyon Lake Shore Drive, Spring Branch, TX 52319, a recent Scottsdale Hilton guest. She sent a letter condemning the pigeon poisoning and threatening to never return to the hotel unless it changed its policy. Try to regain the confidence of Mrs. Walsh and promote further business.