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Respective positioning strategies

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1. The type of decision making a consumer uses for a product does not necessarily remain constant. Why? Support your answer with an example from your own experience.

2. Your boss has just asked you, the company purchasing manager, to buy new computers for an entire department. Since you have just recently purchased a new home computer, you are well educated about the various products available. How will your buying process for the company differ from your recent purchase for yourself?

3. Choose a product category (e.g., blue jeans), and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience? (Use media advertising, price, company's web site, etc)

Reference no: EM133114982

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