Respected marketing strategist

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Reference no: EM131275899

As a respected marketing strategist, you have been asked to identify and describe (a) one example of marketing myopia, (b) one example of being market-driven, and (c) one example of being market-driving in this industry category. It may be possible for a company to reflect two types. Feel free to comment on the need for continuing what has worked, ceasing what has not worked, or proposing a new idea(s) on what may not have been tried yet.

Reference no: EM131275899

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