Resource-based model of competitive advantage

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There are two critical assumptions underpinning the resource-based model of competitive advantage. One of these is resource heterogeneity. Briefly explain what this means. Provide one example of heterogeneous resource.

Reference no: EM13781758

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Resource-based model of competitive advantage : There are two critical assumptions underpinning the resource-based model of competitive advantage. One of these is resource heterogeneity. Briefly explain what this means. Provide one example of heterogeneous resource.

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