Resort to such extreme promotions dubbed skinvertising

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Two students at Cambridge University in England were charging businesses to have their logos painted on their faces for a day. The students raised more than $40,000 toward their university tuition. Volvo has had people adopt temporary tatoos in their promotions, while Dunlop went to the extreme by offering a set of free tires to those who would have the company's flying-D logo permanently tatooes somewhere on their bodies. Ninety-eight people complied to the Dunlop promotion.

Is it ethical for advertisers to resort to such extreme promotions dubbed "skinvertising"? Do you think it's even effective? Would you participate?

Reference no: EM131148388

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