Resolve transporting problem

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A French farmer wants to export fresh herbs to Quebec. But, while talking with the local distributor in Quebec, he realized that the costs of transporting this merchandise are very high; their price would therefore be not very competitive on the local market. For the first year, the distributor has decided to assume the loss of profit that will be caused by the costs of transport in order to make these products known to consumers. However, he knows that if the farmer could not find a solution to reduce the transport cost, his business would not be profitable, even practically impossible. So, he must discus with this French exporter.

In the place of this French farmer, what you will decide to do in order to resolve this transporting problem and to keep this business opportunity? Argue your answer? How to do in order to reduce the transport cost?

Reference no: EM132865146

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