Residents community to attend football games

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Reference no: EM13964160

Assume that a university has had difficulty getting non-student resident’s community to attend football games. Your school's athletic director requests that an organization that you belong to develop advertising program that are to be targeted to Texas residents to encourage them to attend football games. What measures/metrics could you use to assess whether the advertising program you have developed has been effective? How might you assess the ad campaign's ROMI?

Reference no: EM13964160

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