Reference no: EM132163295
Qualitative market research studies consumers’ thoughts and feelings toward brands and products. Researchers use "Projective Techniques" to explore consumers’ motivations, beliefs, attitudes and values.
ASSIGNMENT: In-depth Interview using Projective Techniques: 10 points possible
Do a Google search on “projective techniques” and select one of those techniques.
Choose a product or service you are interested in learning more about.
Interview three people in person, using the projective technique you have chosen.
Write a one-page (maximum) double-spaced summary of the interviews:
a. Brief description of each person interviewed: occupation, how you know this person
b. Brief paragraph (5-6 sentences) for each interview: insight gained about the product/service from the interviewee's perspective. what surprised you, if anything, what you would like to know more about, etc. (three paragraphs total)
Include your interview questions on Page 2 of your document.
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