Research which is most beneficial for company

Assignment Help Marketing Management

Reference no: EM1321341

E-Activity - Use the Internet to research one company that you believe is not exceptionally innovative. Be prepared to discuss.

1. From the e-Activity, evaluate the lessons learned in this chapter to determine which single lesson would be most beneficial to the company you researched. Provide specific examples to support your response.

2. From the e-Activity, identify one firm that you think would make a good strategic partner for the company you researched. Provide specific examples of why you think this firm would be a good partner.

Reference no: EM1321341

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Research which is most beneficial for company : From the e-Activity, evaluate the lessons learned in this chapter to determine which single lesson would be most beneficial to the company you researched. Provide specific examples to support your response.

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