Reference no: EM132449397

Respond to the following discussions. Each discussion should have at least 250 words.

• Research Union Pacific Railroad (you are encouraged to use a myriad of reputable sources, including the company's website.) Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments (as discussed in the textbook) to understand the general environment facing Union Pacific.

Describe how Union Pacific will be affected by each of these external factors.

1) Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments to understand the general environment facing Union Pacific.

2) Describe how Union Pacific will be affected by each of these external factors.

"Strong Brands" Please respond to the following:

1. Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
2. Explain the effects you believe the Internet's capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.