Reference no: EM13867818
Unit V Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit V you will provide a comprehensive discussion of place or distribution strategies of your company.
Place
This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels that should include the entire path that the products travel from the "manufacturer" to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel). Another element to include is a description of a physical facility. This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort.
Competitive Advantage
Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether your company has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Place and Competitive Advantage in Place).
Short-shunt cumulative compound configuration
: Self Excited DC generator in a short-shunt cumulative compound configuration with variable output control to the load. Assume a constant speed prime mover.
|
How the popular image differs from a more realistic view
: To complete this assignment: Find at least 6 appropriate image pairs (12 images total) through web searches. Copy images to a word processing document. Describe each pair, noting how the popular image differs from a more realistic view, and why
|
Determine whether the debt to assets ratio will increase
: BSO, Inc., has assets of $ 600,000 and liabilities of $ 450,000, resulting in a debt-to-assets ratio of 0.75. For each of the following transactions, determine whether the debt-to-assets ratio will increase, decrease, or remain the same. Each item is..
|
Research the various elements of the marketing plan
: Research the various elements of the marketing plan as it relates to this company. In Unit V you will provide a comprehensive discussion of place or distribution strategies of your company.
|
Should manufacturer be held responsible for the products
: Should manufacturer be held responsible for the products that they made if the consumers are injuried; even when the manufacturer take reasonable steps to make the product safe.
|
Find the initial westerly velocity of the jeep
: Why do a slow-moving loaded truck and a speeding rifle bullet have a large momentum - Find the initial westerly velocity of the Jeep.
|
Explain why the demand for dollars is inversely related
: Explain why the demand for dollars is inversely related to the real exchange rate
|
How do media practitioners defend violent movies
: Discuss the long-standing controversy over the links between violent media content and rising levels of violence in society. Present some arguments on both sides of this issue. How do media practitioners defend violent movies or television program..
|