Research the social media marketing techniques

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1. Research the social media marketing techniques used by the Hallmark Movie Channel to promote their holiday programming.

2. Write a 3-paragraph summary that provides an overview of the key platforms used, the types of posts/messages that were utilized, and an analysis of the consistency you saw over the platforms.

3. What would Hallmark need to know about their audiences that helped them be successful in their holiday marketing campaign? Who do you think their target audience is? What about Hallmark programming do they value?

Reference no: EM132268811

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