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Research the premium brand management

Assignment Help Marketing Management
Reference no: EM131669907 , Length: word count:2000

Assessment: Research Paper - Industry linked case study

Assessment Objectives: Based on the current Premium/Luxury Brand landscape, research the premium brand management and marketing aspects of MIU.

Assessment Instructions: Using Secondary Research, explore MIU that operate in an international context.

Research MIU brand and proceed to conduct discovery in the following areas: (THOSE POINT MUST INCLUDES IN THE PAPER)

  • The Management practices and marketing mix strategy used of MIU
  • Overview of MIU and their positioning strategy as a premium/luxury brand
  • Innovative practices conducted (including sustainability)
  • The extent to which the above elements have contributed to the success of the brand

Assessable Criteria: (THOSE POINT MUST INCLUDES IN THE PAPER)

You will be assessed on the following requirements:

- Accurate identification of management practices depicted in researched case study. Accurate and in-depth coverage of marketing mix strategy used for MIU.

Learning Outcomes addressed:

  • Distinguish luxury, prestige and premium concepts or brands within the retail fashion and textile industry.
  • Investigate and examine brand image, culture and vision within the global fashion and textile industry.
  • Identify and differentiate between innovative practices within the sector.
  • Critically analyse marketing management decision making for premium fashion brands.

Reference no: EM131669907

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Reviews

len1669907

10/6/2017 2:50:16 AM

Australian student, total 2000 words. Strategic thinking: the ability to have a defined vision, foresight and orientation towards long-term brand benefits. Creativity: the ability to use imagination, resourcefulness and innovation in creating and designing brand elements. Clarity: a clear idea of everything MIU MIUstands for, both for the company and for the target customers. Consistency: a uniform approach in designing every aspect of the brand and in delivering every communication regarding the brand. Ability to tie in frameworks of differentiation and positioning strategies as applied by the brand MIU MIU with accompanying researched examples of practice 10% Highlight and discuss innovative and or sustainable practices used in one or more of MIU MIU marketing mix, and or positioning strategies 10%

len1669907

10/6/2017 2:50:02 AM

Evaluation of the overall marketing and management practices and strategies that have contributed to the brand’s premium and or luxury status (MUST comparative analysis with other brands, AT LEAST CHOOSE 1 BRAND TO COMPARE WITH MIU MIU). Submission Requirements: The submission should be no more than 2000 words (+/- 10%, not including bibliography/appendices) and This assessment may be uploaded to Turnitin for an originality report. Any submissions that have more than 15% similarity will need to be redone.

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