Reference no: EM133349736

Select an organization or brand, conduct an audit of their social media and communications channels and develop a digital strategy designed to help achieve the organization's goals.

For the assignment, you will:

Research the organization's brand archetype and character and describe how that shapes its approach to social media and communications

An overview of the organization, SWOT and a top-line analysis of two competitors

Provide a review and strategic analysis of the organization's goals, social media and PR strategies, audience(s), tactics, content mix, channels, influencers, and partners

Analyze at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, TikTok, other.

Identify 3 tools you would recommend to the organization to help optimize and/or measure social media and explain why you selected them

Recommend a structure for the organization's social media team

Provide an example of an integrated campaign the brand executed and your rationale on whether or not it was successful

Develop a digital strategy that includes 2 measurable SMART objectives, 1 creative idea, 3 digital tactics that incorporate the idea and how you'd measure success.