Research the most recent 10-year history of barnes and noble

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Reference no: EM133646863

Assignment:

This is the second deliverable for the Strategic Management Case Study.

Research the most recent 10-year history of Barnes and Noble.

Draft a report in which you address the following:

Introduce the Barnes and Noble through a brief history, emphasizing the overall management strategy.
Describe major events that affected the strategy and any additional strategies used at different points in the firm's history, as well as why these strategies were used.
Analyze the firm's strategies and the effectiveness of these strategies, including marketing and branding strategies.
Discuss the mission, vision, and goals and whether they align with the overall strategy.
Describe the corporate culture and organizational structures of the firm.

Conclude the report by summarizing the most important strategies, the success of the strategies, and an overview of the firm's current condition.

Reference no: EM133646863

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