Reference no: EM133302052
Assignment:
1. Assess the situation: Take a measure of the marketplace
Research existing attitudes and misconceptions to overcome
What are our target audiences and competitors saying about us?
2. Set realistic goals
Determine what we want target audiences to think and say about us
Key attributes (benefits not features)
Points of differentiation
Combine appeals to left and right sides of brain
3. Create messaging
Create messages before competitors and critics create them for you
4. Prioritize finite number of key messages (no more than three) so they can "stick"
5. Turn messages into copy
Focus on the positives: don't be defensive
Let others speak for you - use credible experts and customers to gain credibility
Be specific
Get and stay ahead of the curve - anticipate and pre-empt possible reactions (easier and more effective than damage control)
Question:
Research the history and current status of Twitter's reputation issues.
Follow the "Five Steps" above, and based on the five steps above, I need to write 3 key messages. Key messages must be specific and written in full sentences.
After that, I need to write one paragraph about each of the key message to promote positive aspects of Twitter