Research the greater toronto hockey league

Assignment Help Marketing Management

Reference no: EM133349655

Assignment:

Think of yourself as a researcher working for the Greater Toronto Hockey League (GTHL).

The GTHL is concerned that they are not growing in participants as quickly as other team sports such as soccer. They would like us to conduct some research to find out what the barriers are to more participation (they are concerned about schedules, registration process, perceptions of violence and the image of hockey as well as the cost but do not know what the actual cause is).

TO DO:

Think about the discussion from the lecture this week relating to developing a question and objectives.
Learn more about GTHL to become familiar with what the organization is about, learn about schedules, programs and costs. Look also at substitutes - ie other sports programs or youth activities available in the GTA - are they growing? Declining? Why?
Background. Write brief overview of findings about GTHL to provide context for the research) -1/2 page
Develop a clear and concise statement of the Problem from the GTHL's perspective
Develop 2 Research Objectives for the GTHL research project. Note that Research Objectives always describe the INFORMATION you are seeking to help solve the problem.

Reference no: EM133349655

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