Research the global marketplace

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Reference no: EM133458370

Assignment:

Hello, I am struggling to find a company that fits this criteria for research, how could I go about finding one?

Select a product sold or service provided by your company or organization that is not currently offered outside the United States (or at least is not offered in a particular country your research shows would be good to expand sales into), and research the best possible foreign market to enter with your product or service. If you do not have a current employer and/or an appropriate product or service to sell overseas, choose a product or service from a company or organization with which you are familiar. This must be a product or service that has not been offered outside the U.S. to date (or at least is not offered in a particular country your research shows would be good to expand sales into). Research the global marketplace and select the most attractive country and most appropriate entry strategy. This paper should:

Explain why you believe the country you have targeted for international expansion was selected as the most attractive market for your product or service. Be sure to apply all applicable concepts from the textbook when making your argument.
Describe, discuss, and defend the entry strategy you would recommend for this endeavor, specifically applying concepts from Chapter 15 of the textbook.

Reference no: EM133458370

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