Research the company record in the area of csr

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Reference no: EM133408824

Assignment:

Please do answer using previous answered questions,

Every year, Reputation Institute, a private global consulting firm based in New York, invites about 47,000 consumers, across fifteen markets, to participate in a study that ranks the world's one hundred most reputable companies-all multinational businesses with a global presence. One of their recent studies found that 42 percent of how people feel about a company is based on their perceptions of the firm's corporate social responsibility (CSR).

1. Select a company (domestic or international) that will be the basis for your research.

2. Research the company's record in the area of CSR. Be sure to look at both their domestic and well as international reputation.

3. Let answer contain the following information:

A brief (one-paragraph) summary of the business you selected.
According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking!
Describe specific examples of corporate actions that resulted in this company's ranking.
Does a company's approach to CSR influence your purchasing decisions? Why or why not?

Reference no: EM133408824

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