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Research some product failures that have affected companies

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Research some product failures that have affected companies in the past and have cost them a substantial amount of money and may also have adversely affected their market reputation, tarnishing their brands.

Research the web and pick one such product failure for a Fortune 500 company and describe this failure. NOTE: A product failure, not a "company" failure such as Blockbuster and not a "discontinued" product because of a failed part, such as the Ford Pinto which was in production and sold for ten years but was discontinued because of a faulty fuel system and placement of its gas tank. At a minimum, you are expected to provide information about the company, the product, rationale for the introduction of this product, the costs associated with the product (development and losses). This is a one to two paragraph exercise - do not go overboard, concise description of the company, product and major reasons you believe it failed.

Failure Examples For Review (that you may use or not)

McDonalds Arch Deluxe Burger

New Coke

Pepsi Crystal

Coors Rocky Mountain Sparkling Water

HP Touchpad

Colgate Kitchen Entrees

Sony Betamax

Ford Edsel

Microsoft Zune

Not Considered Failures

Samsung Galaxy Phone (battery failed)

WOW Chips (profited from the product)

Heinz Colored Ketchup (profited from the product)

Reference no: EM132425268

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