Research satisfaction survey development

Assignment Help Marketing Management

Reference no: EM133417632

ASSIGNMENT

Satisfaction Survey Development

1) Before attempting this assignment, review of the text.

2) Think of a customer service experience you recently had (oil change, movie theater visit, doctor's visit, expensive item purchase, etc.). State the company and the service/product. This will be your client for this assignment.

3) Develop a satisfaction survey question in a matrix format that ...

a. Gathers ratings on the major components (10 minimum) of the customer experience using the pathway approach.

b. Uses a Likert rating scale.

c. Avoids common development mistakes, such as leading, loaded, ambiguous, and double-barreled questions.

4) Develop two open-ended questions that gather what worked well and what didn't in the respondent's own words. The questions should avoid leading to yes/no responses and should be phrased with ease of understanding in mind.

Reference no: EM133417632

Questions Cloud

Dogwood can be an integral part of patient care : Identify some clinical KPIs to justify that hospitalist programs at Dogwood can be an integral part of patient care.

Mental health disorder from medical terminology : Begin by selecting a mental health disorder from the medical terminology e-text.

Determine personal health philosophy : Discuss why students of health and health educators need to determine a personal health philosophy and back it up with reputable sources.

Characteristics of a successful salesperson : Research the characteristics of a successful salesperson. Then think about a recent interaction with a salesperson where you purchased a product.

Research satisfaction survey development : Think of a customer service experience you recently had (oil change, movie theater visit, doctor's visit, expensive item purchase, etc.).

Advantage of using marketing to promote product truthfully : Consequence of taking advantage of marketing for unethical practices. Advantage of using marketing to promote product truthfully.

What is on-site seo : 1. What is on-site SEO and how does it differ from off-site SEO? What are the key elements of a well-optimized website for search engines?

Role of culture for global brands implementing a glocalized : Critically examine the role of culture for global brands implementing a Glocalized approach. What could be the essay plan for this question?

What kinds of market research did avonos smart ring : What kinds of market research did (does) the avono's smart ring: health and fitness technology use to help it succeed in the market?

User Account

All Pages