Research rest practices in value communication

Assignment Help Marketing Management

Reference no: EM131012643

Part 1: The Importance of Value Communication

Having read a chapter in the text on communication value, it is time to research more on the topic.

• Research rest practices in value communication.

• Provide 2 examples of products that are supported by effective value messaging.

• Provide 1 example of a product that is NOT supported by effective value messaging.

This section of the paper should be 2 1/2 to 3 pages in length and use research from the library's full-text databases. Failure to use the articles will result in a lower grade for Part 1.

Part 2: Analyzing Pricing Polices

Find examples of the 3 types of pricing policies (profit-enhancing, profit-destroying, or neutral policy). For each example, do the following:

• Provide an overview of the policy (do not copy it). Analyze how it fits into the category.

• Link the policy to a specific customer-buying behavior. Identify how the specific pricing policy may (or may not) affect purchase behaviors of each buyer type (price, brand, value, and convenience).

Reference no: EM131012643

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