Reference no: EM132309677
Products and Services
Every year hundreds of millions of dollars are spent marketing products (or services) that fail. Millions of dollars those companies would love to get back.
Fortunately you happen to have a functioning time machine that you bought on Craig's list. And now you've got one chance to fix what went wrong in the marketing research process and convince one of those companies not to spend that money.
Guided Response:
You're going to investigate and document the story of a famous new product flop (and market research failure) and how you went back in time to fix it. Your response must be at least 350 words and also refer to your textbook.
1. Identify and research a prominent new product/service failure.
The press loves failures, so you won't have any problem finding examples.
Identify the following: product/service name, the company who marketed it, the year it was introduced and where (particularly if not in the U.S.).
2. Answer the following questions about the market research process. Refer to Section 2.3 in the text.
What are the steps in a market research process? Provide each step relating it to your product as possible.
Where was the failure in your product's market research process? Which step was missing, not followed correctly, misinterpreted, or misrepresented?
What is the market research finding that you're going to go back in time and share with management to stop this introduction?
3. Don't forget to respond to your fellow marketers.
Respond to at least three of your fellow marketers.
Explain how their market research failure was similar or different than yours o Try to respond to those who do not yet have three replies.
Try to respond to those who do not yet have three replies.