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Research Project: Emerging Business opportunities
Business Growth Strategy foronly small business from UKthrough market expansion.
Outline analytical framework:
Situational Analysis -To analyse who they are? • What are they doing at the moment? • What are their capabilities ?• DEEP ANALYSIS TWOS AND Value Chain (support evidence with an analysis that can be justified and references for the sources of information )External market Analysis: What is happening in current business environment?• Analyse the new marketplace? • Social trends ?• Environment legislation ?• Wage rate ?• People skills workforce? • PESTEL ANAYSIS AND IF YOU NEED INTROUCE NEW PRODUCTS :Customers surveys, selections right product,marketing,7P'S AND Porter's five forcesMust be supported by actual evidence with in-text citations and references for the sources of informationMarket entry Strategy: How will expand?• Who will invest? • Organic or inorganic growth? • WHO will support? Market Entry Models: Franchise, Partnership, etc Recommend and justification support evidence with an analysis that can be justified and references for the sources of informationRisk AnalysiS :Supplier Risk, Employment risk, Global Environment Change , assumptions?,support evidence with an analysis that can be justified and references for the sources of informationGrowth Strategy :• Competing in the existing market? • Or introducing different product ? Price and quality, Potret ‘s generic Strategy support evidence with an analysis that can be justified and references for the sources of informationCost leadership- ex Offer cheaper prices, etc you must support evidence with an analysis that can be justified and references for the sources of informationFocus strategy - Differentiation Strategy: Help to introduce unique produce you must support evidence with an analysis that can be justified and references for the sources of information.
Attachment:- Emerging Business opportunities.rar
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