Research play in overall market research toolkit

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1. Why would it be important for a customer to move backwards and forwards through the booking process?

2. What role does online research play in the overall market research toolkit?

3. Discuss methods for conducting online research, including surveys, online focus groups and online monitoring.

4. What is the difference between job enlargement and job enrichment? Which of these approaches is more useful in dealing with the boredom and monotony of job specialization?

Reference no: EM132300988

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Research play in overall market research toolkit : What role does online research play in the overall market research toolkit?

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