Research plan for holden– qualitative

Assignment Help Marketing Research
Reference no: EM13325667

Research Plan for Holden– Qualitative

Task

Using a business problem that is of concern in your workplace or in an organisation that you are familiar with, perform the following tasks:

1. Abstract

2. Introduction: Briefly provide some background information to the organisation.

3. Business Problem/Opportunity: Identify a general business problem or opportunity where a research study could assist decision making.

4. Literaturereview: As part of the preliminary information gathering process conduct a brief literature review on the problem area. In writing your review, note that with a literature review the researcher critically analyses what has been written and relates it to the specific problem he or she is addressing. In other words, literature reviews are not about passively accepting and communicating the views of other writers. Employ at least five reference articles in your review.

5. Research Questions: Define the specific research question(s) for the general problem.For Example What are the main reasons staff have listed for leaving their jobs? What is the compounding factors contributing to staff attrition? What remedies to former staff perceive could be redeeming factors for the organization to help employees stay longer (than 1 year) in their jobs?

6. Research Method: Identify a qualitative research method (in-depth interviews, focus groups, etc.) that could be used to address the identified problem. Justify with reasons, your choice of method.

 

7. Research Plan: Using the qualitative method discussed in the previous task, develop a qualitative research plan detailing how you would conduct the research that addresses the research question(s). The research plan should address, at least, the following:

What type of issues/questions should be explored? If using focus group, prepare the moderator's guide; if using in-depth interviews, prepare the interview guide.

How many groups, interviews or case studies would you recommend?

How will you select the sample of research participants?

Location - i.e. where the interviews /groups should be conducted?

How would you propose the data be analysed?

What are the ethical implications of your research, and how will they be addressed?

8. Conclusion

9. References

Note: There shouldn’t be any plagiarism it’s very important. In text citation should also be included and a total of at least 15 APA references should be added at the end.

Reference no: EM13325667

Questions Cloud

Assume in perfect competition, the function of marginal cost : Assume in perfect competition, the function of marginal cost is: MC=3+3Q, and price P = 15. What is the optimal quantity to maximize the firm's profit?
The tennis star had to forfeit the match due to unsportsman : The tennis star had to forfeit the match due to unsportsmanlike conduct.
How is the american auto industry an oligopoly : How is the american auto industry an oligopoly? 2-3 page paper about this .and how the companies differentiate from one another but yet still initially sell the same products: cars.
Find the acceleration of the book down the incline : Consider a book of mass 10 kg on a frictionless incline that makes an angle of 40? with the horizontal. Find the acceleration of the book down the incline
Research plan for holden– qualitative : Research Plan for Holden– Qualitative
What does this make the velocity of the box at the bottom : A box starts out at the top of a frictionless ramp, then slides down. The ramp has a height h = 3 meters and a slope of 5 degrees with respect to the ground. What does this make the velocity of the box at the bottom
Motivation global value : Motivation global value.
How virtual applications and desktops or both will delivered : Regional Gardens Ltd is a company that runs number related gardening enterprises. It has a large display garden that it opens for public inspection a number of times in a year.
What is the magnitude of the blood centripetal acceleration : the aorta is a major artery, rising upward from the left ventricle of the heart and curving down to carry blood to the abdomen, what is the magnitude (in m/s^2) of the blood's centripetal acceleration

Reviews

Write a Review

Marketing Research Questions & Answers

  A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

  Managerial decision making

This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".

  London congestion charge

Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

  Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

  Producing quality steel by stressing sound management

Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices

  Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

  Scientific research and informal research

Differences between scientific research and some informal research

  Dilmah ceylon tea: market development in australia

Dilmah Ceylon Tea: Market Development in Australia.

  Quantitative analysis based on a excessive research

Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..

  Market research report

Market Research Report

  Designing a lunchbox menu for children

Marketing Plan- Designing a lunchbox menu for Children

  Case study:moet hennessy louis vuitton

Case study:Moet Hennessy Louis Vuitton

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd