Reference no: EM133318215

Question  A. Research organisational best practice in area of public relations

Question B. Review existing organisational public relations policies and procedures according to legislative. ethical and organisational requirements

Question C. Identifyr public relations gaps and areas for improvement in existing policies and procedures according to best practice and legislative and ethical requirements

Question D. Develop plan and update organisational policies and procedures: Address best practice in consultation with relevant stakeholders according to organisational policies and procedures

Case Study: History and Facts The University of Newcastle (UoN), informally known as Newcastle University, is an Australian public university established in 1965. It has a primary campus in Callaghan, a suburb of Newcastle, New South Wales. The university also operates campuses in Ourimbah, Port Macquarie, Singapore, Newcastle CBD and Sydney CBD. Historically, the University of Newcastle Medical School has implemented the problem-based learning system for its undergraduate Bachelor of Medicine program - a system later mandated for use by the Australian Medical Council throughout Australia. It pioneered use of the Undergraduate Medicine and Health Sciences Admission Test (UMAT) in the early 1990s. UMAT has since been accepted widely by different medical schools across Australia as an additional selection criterion. The University of Newcastle is a member of Universities Australia and the Association to Advance Collegiate Schools of Business. In 2015 Times Higher Education ranked the University of Newcastle number 2 in Australia and number 30 in the world for universities under 50 years of age. The university website is at www.newcastle.edu.au/. Campuses and Operations The university offers online, face-to-face, or a mix of the two, with campuses at Callaghan, Ourimbah, Port Macquarie, Singapore and Sydney CBD. The university also has three premises within the Newcastle city centre. Public Relations, Assessment No.1 v1.0 Last updated on 22/01/2022 Page 4 T-1.8.1_v3 Newcastle (Callaghan campus): The Callaghan campus is the university's main and largest campus. It is located in the Newcastle suburb of Callaghan situated approximately 12 kilometres (7 mi) from Newcastle CBD. The campus is placed on 140 hectares (346 acres) of natural bushland within which the university's numerous buildings are located. The land is traditionally owned by the Pambalong Clan of the Awabakal people, a connection which has been developed by the University and is seen as a selling point for academics. Central Coast (Ourimbah campus): Ourimbah Campus is a cross-institutional campus, with the University of Newcastle, TAFE NSW - Hunter Institute, and the Central Coast Community College each having a presence. It is located in the Central Coast suburb of Ourimbah. The Faculties of Business and Law, Education and Arts, Science and Information Technology, and Health each have a presence on the campus. In total, they provide sixteen undergraduate degree programs and one postgraduate program, five of which are exclusive to the campus. The Bachelor of Commerce program offered by Newcastle Business School via the Ourimbah campus is accredited by AACSB International. Port Macquarie campus: The University of Newcastle has a presence on the TAFE NSW - North Coast Institute Port Macquarie campus. The university provides three degree programs at the campus, including one of the university's enabling programs: Open Foundation. Singapore campus: The Singapore campus is the university's first overseas campus, which includes both the Delta campus and the Henderson campus of PSB Academy in the Central Region (Tiong Bahru) of Singapore. This new campus covers an area of 19,000 square metres (204,514 sq ft) behind the Tiong Bahru Plaza. The undergraduate Bachelor of Business and Bachelor of Commerce programs, and the Master of Business Administration offered by Newcastle Business School via the UoN Singapore campus are accredited by AACSB International. Sydney CBD campus: The University of Newcastle Sydney CBD campus provides short courses open to the general public as well as a number of postgraduate degree programs from the Faculty of Business and Law and the English Language and Foundation Studies Centre. The postgraduate programs offered by Newcastle Business School via the Sydney CBD campus are accredited by AACSB International. Newcastle city precinct: The University of Newcastle also has a presence on five sites within the Newcastle CBD. The School of Music and Conservatorium is located in the Civic Theatre precinct, the School of Law, Legal Centre, and Graduate School of Business are located in University House and the Newcastle Institute of Public Health is located in the David Maddison Building on the site of the Royal Newcastle Hospital. University House is a landmark Art Deco sandstone building directly opposite Civic Park. There will also be two new sites opening late 2017 which include NeW Space and The Innovation Hub both in Hunter St, Newcastle CBD and both part of the revitalization of Hunter street. The postgraduate programs offered by Newcastle Business School via the Newcastle City precinct campus are accredited by AACSB International. GradSchool (online): GradSchool is the University of Newcastle's dedicated hub for postgraduate coursework students. Since 2001, GradSchool has been responsible for online learning, offering graduate students from around the world convenient access to more than 60 postgraduate qualifications delivered by the University of Newcastle. Online interaction is via "Blackboard", a webbased learning system which hosts our courses. Through Blackboard, communication is entirely online. The Master of Business Administration program offered by University of Newcastle via GradSchool is accredited by AACSB International.