Reference no: EM133259417

Research on "Role of Marketers Post COVID 19".

December 2019 marked the discovery of a virus that would change the world for ever. Data on the final week of July 2021 shows that globally there has been over 194 million cases with around 4.1 million deaths due to COVID 19. The spread of this virus shows no regular pattern. Just as some countries thought that they are out of woods, the second wave hit with social and economic devastation unlike any other seen by humankind in centuries.

Whilst the fast development of vaccines and its administration has given some hope, the trail of damages that this virus is leaving behind is unprecedented. It has changed the way we live and go about doing many things in life which includes running businesses. 

Businesses are adapting to "new normal" as traditional ways are fast fading. For many, the focus is more on surviving and overcoming the economic devastation rather than thinking growth and expansion. Marketing and its management, for these businesses, will see a paradigm shift. 

Your Assignment.

Carry out a research on the foregoing development and discuss on what the role of Marketers will be post COVID 19 and present your findings in a report (word document).