Research on rebranding strategy assignment

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Reference no: EM132421021 , Length: word count:-1,100

Identify one current struggling consumer product.

Research "rebranding strategy."

In a paper of 850-1,100 words, present a rebranding strategy for the product, including the following:

  • 1. A new name
  • 2. Changes in packaging
  • 3. The price point
  • 4. Product position
  • 5. Advertising strategy
  • 6. A distribution method
  • 7. Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide,

Reference no: EM132421021

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