Reference no: EM13688286

Do some research on Marissa Mayer and her approach to managing change. You will find a lot of articles about her as she is frequently in the news. Here are a few articles to get you started:

Yahoo's geek goddess. (January, 2014). Vanity Fair, 56, 68. [ProQuest]

Quinn, M. (Jan. 22, 2014). Poof. Marissa Mayer's honeymoon period at Yahoo ends. Oakland Tribune [ProQuest]

Cook, J. (2013, Mar 15). Can a 'hard reset' give Yahoo a boost? The Globe and Mail [ProQuest]

After you have reviewed the background materials on managing change and finished your research on Marissa Mayer, write a 4- to 5-page paper addressing the following issues:
1.Overall, how would you describe Marissa Mayer's approach to leadership? Discuss her leadership style the best you can in terms of being a charismatic leader, a transformational leader, and/or a transactional leader. Draw upon the definitions of these types of leadership from the background readings and discuss them as they apply to Marissa Mayer.
2.What do you think are the main benefits and drawbacks of Mayer's approach to leadership and change?
3.How do you think Marissa Mayer should change her leadership style?

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