Research on consumer behavior in a particular area

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Reference no: EM13735834

Write a researcher employed by Fox Marketing Consulting. Several clients (Shake Shack, Amazon, Philadelphia Opera Company, Ride-the-ducks, FiveBelow, or AMC Movie Theater - CHOOSE ONLY ONE) have asked for an in-depth literature review, involving an analysis, synthesis and evaluation of past academic research on consumer behavior in a particular area.

*I have to choose Ride-the-ducks

The client is interested in several consumer behavior areas (Motives, Personality, Self-concept, Attitudes, Loyalty, ELM, Consumer choice - CHOOSE ONLY ONE).

Reference no: EM13735834

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