Research of strategic marketing issues

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Reference no: EM132934860

STRATEGIC MANAGEMENT

- Explain the rationale, discuss the application and elaborate on the subject matter for each of the topics covered.

- Explain the underlying assumptions and limitations in the use of theories and approaches in the research of strategic marketing issues.

- Adopt and use relevant theory, approach, methodology and analytical technique to carry out marketing research, analyze the data and evaluate and syn- thesis the results obtained to explain the phenomenon being studied or the issue being discussed.

Reference no: EM132934860

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Application and elaborate on the subject matter : Adopt and use relevant theory, approach, methodology and analytical tech- nique to carry out marketing research, analyze the data and evaluate
Research of strategic marketing issues : Discuss the application and elaborate on the subject mat- ter for each of the topics covered - Explain the underlying assumptions and limitations
Relevant methodologies in the design of research : Explain the rationale, discuss the justifications and elaborate on the appropriateness of the basis in doing scholarly research.
Evaluate and synthesis the results obtained : Discuss the process and elaborate on the choice of tools and procedures adopted in carrying out a scholarly business and/or manage- ment related research
Explain the underlying assumptions and limitation : Explain the phenomenon being studied or the issue being discussed - elaborate on the subject matter and discuss the application for each of the topics covered
Discussed for different types of data collected : Discuss the usage and carry out basic computational ex-ercise for each of the technique/ topics covered to analyze the data for research purposes

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