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In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company's problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make?
a. They did not investigate pricing correctly and priced the product too high.
b. They did not investigate dealer reaction and had inadequate distribution.
c. They defined their marketing research problem too narrowly.
d. They failed to account for the Pepsi Challenge taste test in their marketing efforts.
Types of teams as to their effectiveness that will improve problem solving capabilities within organizations.
Explain the different types of influence tactics that will be of a help “if adopted” in reducing the organizational politics.
Human Resources or Human Resource Management deals with HR Service Level Agreement. HR Service Level Agreement is an agreement made between the employer and the employee, which states that the employee would work under any client and sometimes any ti..
Human Resource Management as the name suggests, it is a management discipline which deals with the human i.e. the workforce aspect of organizations. Need and practices of HRM are inevitable in present scenario of extreme competition where "Talent War..
Recruitment and Selection is the initial ladder of any Human Resource Planning process and contains an immense significance for any organisation.
Statutory compliance and its immense knowledge are crucial to be understood in an organization. It contains all the forms, procedures and acts applicable in a company.
Operant conditioning is a learning process where behaviour is controlled by its consequences. In this process an individual's behaviour can be modified through the use of positive or negative reinforcement.
The main motive for conducting this research is to provide broad range of research of the literature and their reviews related to training and development and assisting the employees in providing customers satisfaction.
FedEx is illustrious for its novel HR processes and practices that have greatly accounted for its success.
People in the organization are known as Google where they share common goals and have common vision.
Talent management implies recognizing a person's inherent skills, traits, personality and offering him a matching job.
This Case Study focuses on various issues related to Labour Unrest at Maruti Suzuki India Limited.
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