Research minimizes inherent risks and product adaption

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Conducting both primary and secondary research greatly minimizes the inherent risks that may be encountered when entering a foreign market. In other words, know your target country.

With that in mind, before a company starts creating the ad campaign, they first need to consider if the product should be adapted to the local preferences. what are some options for product adaption? Can you think of any examples?

150 words or more APA format

Reference no: EM13164725

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