Research methods used to determine product-service viability

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Reference no: EM132222896

Can someone please give me some ideas for each of these categories using the product of MOUNTAIN DEW. I am working on reverse engineered marketing plan, and am stuck! Thanks,

Identify marketing research methods used to determine product/service viability.

Obtain primary or secondary data on the target markets (E.g. U.S. Census)

Establish primary, secondary, and tertiary target market segments

Identify any business to business applications of product, and corresponding positioning

Establish the customer relationship management (CRM) program, specifically, as it relates to "Customer Satisfaction"

Identify the internet-based application of the product or service (i.e. how is the product or service is positioned and presented through disintermediated communications on the enterprise’s web site, and social media channels)

Reference no: EM132222896

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