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Research Methods in Marketing - Discussion
Respond to your Discussion topics after you have completed your reading.
Market research is one of the most critical steps to successful marketing. This Discussion will focus on different types of marketing research to make more sound decisions.
Topic 1
1. Suppose McDonald's® was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well, not just in the United States, but in its locations all over the world?
Topic 2
2. What are the trade-offs among all the types of research addressed? Suppose you are a manager of a small start-up firm with a limited budget. What kinds of research would be the most valuable? Why?
Contact your local police chief or sheriff and discuss with them the issues related to motivation in their organization. What do these leaders do to increase and maintain acceptable levels of motivation among their team members?
Competition for full-service brokers such as Merrill Lynch and Salomon Smith Barney.
Identify the relevant laws and standards that are used to ensure best practices in industrial and hazardous waste management. Discuss how these standards prescribe the laboratory testing to differentiate different key attributes of waste types.
You should provide a short history of the company, identify the ethical dilemma, identify and shortfall on internal or external auditors, describe what led to it, detail the impact on stakeholders, and identify lessons learned.
What are three parts of external environment that affects firms strategic actions?
What levels of evidence are present in relation to research and nursing practice, and why it is important regardless of the method you use?
The more difficult and costly a resource or capability is for competitors to imitate, the more likely that is can provide a sustainable competitive advantage. Resources are difficult to copy when they are unique.
The following bullet points are guidelines/suggestions only; please add to them as you progress in the material
The operations manager for a large law office must choose between two different copiers to lease. A regular copier, which costs 8$ per hour to lease, can complete a copying job in 6 minutes, on average.
What are the ethical ramifications of re-classifying investments? Give an example of when reclassifying a long term investment as a short term investment makes financial sense for the company.
Why does the NBER (National Bureau of Economic Research) not identify the turning points in economic activity until months after they occur?
Explain why relationship skills are becoming more important to Information System managers in today's economy.
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