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Discussion
Research an international merger or acquisition that has been criticized as ultimately not being successful. (If you go to a search engine and put in terms like international merger acquisition failure you will get lots of potential firms to look at.) Why do you think the merger or acquisition failed? Is there any way to have prevented the problems?
In an attempt to increase sales during a lagging economy, Macy's has increased its advertising and sales promotions for its current products to stimulate sales in its current markets. Which of the following growth strategies is Macy's employing?
Explain Designing a Web Page for the People with Disabilities and visit the Internet and research on the legal issues those Web sites face that do not make provisions for the people with disabilities
What is Culture? Where does Culture come from? Why should an international marketer be concerned with the study of culture?
Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best.
Employee morale, timeliness of delivery, and the reactions of customers are examples of nonfinancial factors which should be considered when making a managerial decision.
Will it ever be possible for a Toyota to push either Ford or Chevy out of those top two leading positions today? How could this be accomplished?
complete a market segmentation of no more than 1400 words for your buyers. be sure to include the followingdetail the
How do the three marketing philosophies differ?- Select a product and discuss marketing tactics that could be used to implement each philosophy.
From the case study, evaluate Blendtec's current marketing strategy in terms of how it engages target customers
Summarize the article with particular emphasis on the specifics of the B2B model. With an eye on the article, compare how the B2B vs. B2C models operate different strategically. Relationship building is particularly important in the B2B world. How do..
Discuss the important decisions involved in the development and marketing of that product and Identify a product you are familiar with.
How will it allow Nordstrom to differentiate itself from the competition and How does this partnership fit into Nordstrom's current brand management strategy? Will it appeal to its target markets
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