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Pandemics shape consumer behavior in profound ways. Three major contexts- social, technological, and regulatory-that influence consumer behavior have been in play during COVID-19 (Sheth, 2020). These contexts have shaped consumer behavior in various ways amidst COVID-19 and offer important insights into the general impact of pandemics. The social context involves factors such as change of residence from one city to another, marriage, and having children. COVID-19 has forced many to move to other cities or rural homes to be closer to their families amidst looming lockdowns and other measures aimed at containing the spread of the disease. The change in the city or country of residence suggests that consumers have adjusted their consumption habits. School closures and stay-at-home orders have resulted in increased pregnancies and influenced consumer habits (Bewa, 2021). Technological factors such as Internet access, e-commerce, and smartphones have enabled increased consumption driven by online shopping.
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