Research in clinical lab testing

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Your proposal to expand into 3-countries was approved by CEO. Now you have to make decision on a strategy - will PM firm simply sell its item (trade) or expand its markets via investment? Select one international trade and one international investment strategy to research and recommend. Research the advantages and disadvantages of your chosen strategies. Next, develop a set of recommendations for PM Company. These recommendations should be prioritized and should include time frames for their implementation. Accompanying the recommendations should be the rationale for the international market expansion strategy recommendation chosen and just a few bullet points on which international market expansion strategies would probably not be used by PM Company and why. Since you will be presenting this to the CEO and senior management, use Powerpoint slides with notes.

 

Reference no: EM1375091

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