Research how the organization manages its customer base

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Reference no: EM132217433

Project Description:

Choose an organization you would like to work for as an account manager and do the following:

a) Describe their key customers, B2B and B2C (if applicable).

b) Research how the organization manages its customer base (survey, direct mail, social media, etc.).

1- Determine their customer needs

2- Identify service gaps

c) Define the CRM tool the organization is using.

Reference no: EM132217433

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