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Research has shown that only three out of every four customers are -- on average -- satisfied by a firm's marketing program. Your group's assignment for the week is to discuss the topic ofCustomer Satisfaction generally and these research results specifically.
There are numerous directions your group may take the discussion, just make certain to stay on-topic, which is customer satisfaction & the research results. For simplicity, we will assume that an exchange has taken place (i.e., a customer gives company money and gets something in return) yet is not satisfied with that exchange. Marketing focuses on facilitating exchanges (see page 8 in your textbook).
Here are several prodding questions to answer.
Explain how can the marketing mix be used to effectively differentiate and position your product or service?
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